Global thinking. Detroit attitude.
Robar Public Relations is a global resource of creative thinking headquartered on Jefferson Avenue in Detroit. Founded in 2005 and led by Colleen Robar, the agency prides itself on energetic communications for clients of all sizes. Competencies include internal and external marketing, global communications, public relations, events, media training, corporate social responsibility, market research, branding and digital media. The majority of the agency’s work has focused on business-to-business companies, the media and the automotive industry.
Recent Client Success
Detroit beer lovers rejoiced when Robar PR and Roundtable6 announced that their favorite local beer, Stroh's Bohemian-style, was going to be brewed in the Motor City. In the first 12 hours, more than 100 print and broadcast stories and 500 social media posts heralded the return. Robar PR also orchestrated the launch party where the city's influencers got the first taste of the brew.
In May, more than 400 stories and 1,400 social media posts resulted from Robar PR's launch of Salt Lake City's Nikola Motor Company and their first products, a hydrogen electric truck and UTV. When the Nikola One prototype was unveiled in December in front of 600 people, the impressive reveal was orchestrated by Robar PR and more than 700 national and international consumer and trade stories resulted, including Maxim, Fortune, Wired, NBC News Now and the home pages of Yahoo Finance and FOX News. The webcast has 188,000 views and is still climbing.
When Wheelhouse Detroit opened its second cycling store in Hamtramck, Robar PR helped with signage, collateral, advertising and public relations. Owner Kelli Kavanaugh was featured in articles in Crain's Detroit Business, Curbed, ModelD, Hamtramck Review, Metro Times, Detroit News, WDET and WWJ-AM.
GST/Seton AutoLeather had no social media presence so Robar PR launched their first Facebook page and built up an audience of employee, client and industry followers. The company's goal: share the importance of authentic leather. Media clips secured by Robar PR in Automobile Magazine and Ward's Automotive were shared on social media as well.
Meet Colleen Robar, APR
Colleen Robar is president of Robar PR, a Michigan-based public relations consultancy that specializes in projects that combine global thinking with her passion for Detroit, her hometown.
She recently completed a full-time assignment for General Motors International Operations in Singapore, helping with special projects such as communications audits, news bureaus and corporate communications. Before relocating to Asia in September 2012, Colleen was director of corporate communications at Detroit-based Crain Communications Inc., publisher of more than 30 highly respected media brands operating from 11 offices worldwide. She concurrently served as marketing director for Automotive News.
Since 2014, Colleen has produced Detroit Homecoming for Crain's Detroit Business which brought together hundreds of Detroit "expats" to reconnect and reinvest with their hometown.
Her experience includes serving as VP-corporate communications for Ardesta, where she helped several startup nanotechnology companies launch their first identity programs and communications strategies. As a VP/account director at Mullen, she led two teams for client General Motors, one involving advanced technology and the other handling women's and GLBT marketing. As part of the Mullen’s work, Robar led the team that delivered the first hybrid buses to Seattle. From 2005-2007, Robar PR served as the main PR arm for JWT/Team Detroit and their clients, primarily Ford and Ambassador Bridge. Her experience also includes work in tourism with the Detroit Convention Bureau and Ritz-Carlton hotels.
She holds a journalism degree from Central Michigan University and a MBA degree in technology management from the University of Phoenix.
In addition to China, she has lived in Yokohama, Japan and Sao Paulo, Brazil. She lives in a 100-year house in Detroit’s Indian Village with her husband, Dan. Her non-profit affiliations include: