• Global thinking. Detroit attitude.

    Robar Public Relations is a global resource of creative thinking headquartered on Jefferson Avenue in Detroit. Founded in 2005 and led by Colleen Robar, the agency prides itself on energetic communications for clients of all sizes. Competencies include internal and external marketing, global communications, public relations, events, media training, corporate social responsibility, market research, branding and digital media. The majority of the agency’s work has focused on business-to-business companies, the media and the automotive industry.

  • Recent Client Success

    Major Events

    For the past four years, Robar PR has produced Detroit Homecoming, the landmark event that has attracted 700 expats to the city...and more than $300 million in pending investments. Speakers have included Lily Tomlin, Stephen Ross, Steve Ballmer, Warren Buffet, Berry Gordy and Tony Fadell. The 2017 kickoff press conference and opening dinner were held in the Michigan Central Depot, the first events held there in 30 years.

    New Technologies

    The world's first public-road autonomous delivery test took place in San Mateo, Calif. in January 2018 and Robar PR executed the whole event and garnered more than 215 stories for startup client, udelv.

    Global Know-How

    Robar PR collaborated with Berlin Cameron and Near Perfect Media for Chinese automaker GAC Motor to help them announce their plans for a 2019 entry into the US at the 2018 North American International Auto Show. To date, more than 1,900 stories have been written, including the front page of the Detroit News, USA Today, Wall Street Journal and Automotive News. Robar PR will be helping the Chinese automaker at the upcoming March National Auto Dealers Association meeting in Las Vegas.

    Media Relations

    On Giving Tuesday, COTS (Coalition on Temporary Shelter) needed to share the news that they were embarking on a $5.5 million renovation. Robar PR helped bring together all the players and landed a key story in Crain's Detroit Business. A month later, the agency also helped COTS get on all three major Detroit morning shows with information on their major fundraiser, SOUP City.

    Innovative Storytelling

    Nikola Motor, the entrepreneurial company that is changing the landscape of the commercial trucking space by adding hydrogen-electric trucks to America's roads, has consistently received incredible coverage since Robar PR helped launch the company from the very beginning in May 2016. Fast forward 18 months and Robar PR is still helping Nikola with all its news. Most recently, the company announced it was going to build its one-billion dollar manufacturing facility in Buckeye, Arizona,

    Major Milestones

    When the Women's March Convention came to Detroit in October, Robar PR partnered with Sunshine Sachs, Infused PR and The Bee Agency to help hundreds of journalists cover the event that featured 60 speakers including Maxine Waters, Rose McGowan and the leaders of the Women's March. Using innovative social media and connecting the speakers and attendees with key reporters, the agencies played a key role in the event's pivotal role in the #metoo and women's movements.

    Small Businesses

    When The Peacock Room revealed its plans to open two new stores in the Fisher Building, Robar PR managed both announcements by releasing the YAMA concept to the Detroit Free Press on the morning of the influential Mackinac Policy Conference. Owner Rachel Lutz's news dominated the coverage from the Island. To announce the new Peacock Room flagship, a fleet of antique cars, pinup girls and loads of fun greeted the media guests in front of the Fisher Building. Coverage resulted in all the major news outlets.

    Event Coverage

    As the agency for Tour de Troit, Robar PR helps the nonprofit raise money for Detroit's biking greenways via six major events each year. Ten inches of snow didn't hurt the spirits of 2,000 February runners and all the major media who made it to Hamtramck to enjoy the 5K Paczki Run, a paczek and a beer.

    Social Media

    Robar PR went above and beyond during the holidays for for one of its favorite clients, Friends for Animals of Metro Detroit, with its 12 Dogs of Christmas Facebook campaign. Clever photos taken by a volunteer and snappy dialogue helped find homes for the animals during one of the busiest times of the year. The agency also assists with newsletters, media relations and special events for the animal shelter that finds forever homes for 1,900 dogs and cats each year.

  • Meet Colleen Robar, APR


    Colleen Robar is president of Robar PR, a Michigan-based public relations consultancy that specializes in projects that combine global thinking with her passion for Detroit, her hometown.


    She recently completed a full-time assignment for General Motors International Operations in Singapore, helping with special projects such as communications audits, news bureaus and corporate communications. Before relocating to Asia in September 2012, Colleen was director of corporate communications at Detroit-based Crain Communications Inc., publisher of more than 30 highly respected media brands operating from 11 offices worldwide. She concurrently served as marketing director for Automotive News.


    Since 2014, Colleen has produced Detroit Homecoming for Crain's Detroit Business which brought together hundreds of Detroit "expats" to reconnect and reinvest with their hometown.


    Her experience includes serving as VP-corporate communications for Ardesta, where she helped several startup nanotechnology companies launch their first identity programs and communications strategies. As a VP/account director at Mullen, she led two teams for client General Motors, one involving advanced technology and the other handling women's and GLBT marketing. As part of the Mullen’s work, Robar led the team that delivered the first hybrid buses to Seattle. From 2005-2007, Robar PR served as the main PR arm for JWT/Team Detroit and their clients, primarily Ford and Ambassador Bridge. Her experience also includes work in tourism with the Detroit Convention Bureau and Ritz-Carlton hotels.


    She holds a journalism degree from Central Michigan University and a MBA degree in technology management from the University of Phoenix.


    In addition to China, she has lived in Yokohama, Japan and Sao Paulo, Brazil. She lives in a 100-year house in Detroit’s Indian Village with her husband, Dan. Her nonprofit affiliations include:

    • Secretary and Board Member, Project Noah (Networking, Organizing and Advocating for Homeless in Detroit)
    • Board of Visitors, Wayne State University Press
    • Publicity and Social Media Chairperson, Indian Village Home and Garden Tour
    • Member, Automotive Press Association
    • Member, Association for Women in Communications
    • Past Public Relations Committee Member and Board Commissioner, The Greening of Detroit
    • Past President, Women’s Caring Program (early childhood education)
    • Past Board of Directors Member, Belle Isle Women’s Committee
    • Past Trustee, Pewabic Pottery
    • Past Secretary, East Central District, Public Relations Society of America
    • Past President and Board Member, Public Relations Society of America, Detroit Chapter
    • Past President, Founders Junior Council, Detroit Institute of Arts
    • Graduate, Leadership Detroit XI
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  • Reach Out

    If you need a faster response, telephone 313-207-5960 or email crobar@robarpr.com.