• Global thinking. Detroit attitude.

    Robar Public Relations is a global resource of creative thinking headquartered on Jefferson Avenue in Detroit. Founded in 2005 and led by Colleen Robar, the agency prides itself on energetic communications for clients of all sizes. Competencies include internal and external marketing, global communications, public relations, events, media training, corporate social responsibility, market research, branding and digital media. The majority of the agency’s work has focused on business-to-business companies, the media and the automotive industry.

  • Recent Client Success

    Detroit Love

    Detroit beer lovers rejoiced when Robar PR and Roundtable6 announced that their favorite local beer, Stroh's Bohemian-style, was going to be brewed in the Motor City. In the first 12 hours, more than 100 print and broadcast stories and 500 social media posts heralded the return. Robar PR also orchestrated the launch party where the city's influencers got the first taste of the brew.

    Major Events

    For the past four years, Robar PR has produced Detroit Homecoming, the landmark event that has attracted 700 expats to the city...and more than $300 million in pending investments. Speakers have included Lily Tomlin, Stephen Ross, Steve Ballmer, Warren Buffet, Berry Gordy and Tony Fadell. The 2017 kickoff press conference and opening dinner were held in the Michigan Central Depot, the first events held there in 30 years.

    New Technologies

    In May, more than 400 stories and 1,400 social media posts resulted from Robar PR's launch of Salt Lake City's Nikola Motor Company and their first products, a hydrogen electric truck and UTV. When the Nikola One prototype was unveiled in December in front of 600 people, the impressive reveal was orchestrated by Robar PR and more than 700 national and international consumer and trade stories resulted, including Maxim, Fortune, Wired, NBC News Now and the home pages of Yahoo Finance and FOX News. The webcast has 188,000 views and is still climbing. Robar PR continues to help the startup with coverage for their growing portfolio of products.

    Media Relations

    For Friends for Animals of Metro Detroit, Robar PR told the story of "Mustang," a feisty kitten who was tied to a bush in front of a large corporation. The story was featured on all the broadcast networks and newspapers and moved nationwide to outlets like petmd.com and People magazine.

    International Expertise

    General Motors International called on Robar PR for strategic assistance on the recent Delhi Motor Show and the Chevrolet Trailblazer launch in India. In 2017, the company handled customer communication and social media for the shutdown of GM India.

    Small Businesses

    When The Peacock Room revealed its plans to open two new stores in the Fisher Building, Robar PR managed both announcements by releasing the YAMA concept to the Detroit Free Press on the morning of the influential Mackinac Policy Conference. Owner Rachel Lutz's news dominated the coverage from the Island. To announce the new Peacock Room flagship, a fleet of antique cars, pinup girls and loads of fun greeted the media guests in front of the Fisher Building. Coverage resulted in all the major news outlets.

  • Meet Colleen Robar, APR


    Colleen Robar is president of Robar PR, a Michigan-based public relations consultancy that specializes in projects that combine global thinking with her passion for Detroit, her hometown.


    She recently completed a full-time assignment for General Motors International Operations in Singapore, helping with special projects such as communications audits, news bureaus and corporate communications. Before relocating to Asia in September 2012, Colleen was director of corporate communications at Detroit-based Crain Communications Inc., publisher of more than 30 highly respected media brands operating from 11 offices worldwide. She concurrently served as marketing director for Automotive News.


    Since 2014, Colleen has produced Detroit Homecoming for Crain's Detroit Business which brought together hundreds of Detroit "expats" to reconnect and reinvest with their hometown.


    Her experience includes serving as VP-corporate communications for Ardesta, where she helped several startup nanotechnology companies launch their first identity programs and communications strategies. As a VP/account director at Mullen, she led two teams for client General Motors, one involving advanced technology and the other handling women's and GLBT marketing. As part of the Mullen’s work, Robar led the team that delivered the first hybrid buses to Seattle. From 2005-2007, Robar PR served as the main PR arm for JWT/Team Detroit and their clients, primarily Ford and Ambassador Bridge. Her experience also includes work in tourism with the Detroit Convention Bureau and Ritz-Carlton hotels.


    She holds a journalism degree from Central Michigan University and a MBA degree in technology management from the University of Phoenix.


    In addition to China, she has lived in Yokohama, Japan and Sao Paulo, Brazil. She lives in a 100-year house in Detroit’s Indian Village with her husband, Dan. Her non-profit affiliations include:

    • Secretary and Board Member, Project Noah (Networking, Organizing and Advocating for Homeless in Detroit)
    • Board of Visitors, Wayne State University Press
    • Publicity and Social Media Chairperson, Indian Village Home and Garden Tour
    • Public Relations Committee Member and Past Board Commissioner, The Greening of Detroit
    • Past President, Women’s Caring Program (early childhood education)
    • Past Board of Directors Member, Belle Isle Women’s Committee
    • Past Trustee, Pewabic Pottery
    • Past Secretary, East Central District, Public Relations Society of America
    • Past President and Board Member, Public Relations Society of America, Detroit Chapter
    • Past President, Founders Junior Council, Detroit Institute of Arts
    • Graduate, Leadership Detroit XI


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  • Reach Out

    If you need a faster response, telephone 313-207-5960 or email crobar@robarpr.com.